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Fri Apr 29, 2005

Random Scenes from Las Vegas

There can't be a more surrealistic place in America than Las Vegas. New Orleans with the bizzaro world of Bourbon Street comes close, but now that I've seen Vegas for the first time I'm convinced that Salvador Dali himself couldn't invent a weirder scene-scape than the one found in America's home for the truly twisted. Consider:

--It's 4:00 am and I'm up early as usual, seeking my morning caffeine fix. Chatting with the security guards I listen in as report comes over their radios/ "Uh, we have an individual causing a disturbance at the front of the hotel. He's highly intoxicated. 6 feet tall, in his 20's, long hair, wearing a Motley Crue T-shirt". Huh. Imagine that. A Motley Crue fan getting highly intoxicated and causing a scene. Who'd a thunk it?

--The casino floors are filled with middle Americans, dressed to the nines in their best T-shirt and short combos. Cigarettes a-dangling from thousands of mouths, they sit at the slot machines pulling and hoping, pulling and hoping, waiting for the big payday. Meanwhile, the rest of us are forced to pass through their smoke-filled domains to go anywhere in the hotel, no matter how unrelated it may be to gambling. Use the restroom? Pass the slots and roulette tables. Need a pack of gum? Gotta pass by the sports book. Who knew there were so many gamblers, much less smokers in the world? They all seem to be in Vegas, all lighting up at the same time, all pulling and hoping.

--Apparently when you establish credit with a casino to play the slots you're given a magnetic card with a long plastic ripcord to attach same to your person. When I first saw one of the slot junkies sitting at one of the machines, tethered by their spiral rip cord, it reminded me of the same device that I use on my boat to kill the engine if I fall overboard. I wonder if the same thing happens if one of those folks lean back too far or passes out from the induced stupor of pulling a handle and watching wheels spin around and around for hours on end? "We've got a situation on Slot #407! Gambler down! Gambler down!"

--Carrot Top. A 40 foot tall video of Carrot Top playing in living color 24 hours a day on the video marquee outside the Tropicana. Need I say more?

--Another early morning at the coffee shop as a seriously inebriated man passes me by. "Is that the sun outside?"
"Why yes. I believe the sun comes up most mornings around this time"
"Damn.....Do you know where I was last night?"

Posted: Apr 29, 05 | 6:03 am |

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Thu Apr 28, 2005

Back Home From TODCon

Another TODCon has come and gone, and as always it was a fabulous experience. Where else are you going to be able to learn from the people who literally wrote the books on Macromedia products and tools, and then sit and have in-depth discussions with after the formal sessions are over. Not to mention sharing lots of laughs and a few embarrassing moments at the very racy Cirque de Soleil Zumanity show. Any time a show features a transvestite and a midget you know there are going to be some strange goings-on. (Not that I've ever seen a show with that particular combination before, but you get my drift.)

My sessions went very well, despite my propensity for completing all of my preparations at the very last minute. In my first session (Tuesday) I went through a whole slew of production techniques for more efficiently working between Dreamweaver and Fireworks. As I told the folks in the room, it's really essential to understand the best practices for improving your own workflow between these two tools in order to get a good efficient workflow process established that allows you to get your designs done--and to prepare for the inevitable changes--by maximizing the connection between these two applications.

On Wednesday I did two back-to-back sessions on transforming one of the Community MX Jumpstart packages of pre-made designs that feature pages and designs completely done with CSS-P. I could see that many in the room had gone through the same struggles I had (and still have) in figuring out those tricky descendent selectors, figuring out where all the styling properties were found, and creating a new design with the included Fireworks PNG file that each Jumpstart package includes. Preparing for the sessions was a great learning exercise for my own progress too. There's nothing like having to teach someone how to do something for forcing yourself to gain a better understanding of the topic.

Wednesday night was my final dinner with the gang, and of course the topic turned to speculation of what might be down the road for the combined company of Adobe and Macromedia. One thing that we were in agreement on was our hope that Adobe brings some focus to the product offerings that come from the merged companies. Macromedia has had a very troubling history of announcing new products and services, only to lose corporate interest as new initiatives are launched and the older applications are allowed to languish. (Flash Remoting anyone? Fontographer? Central?) Perhaps a more focused approach will be one thing that emerges from the pairing up of the two.

Posted: Apr 28, 05 | 9:48 pm |

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Mon Apr 25, 2005

TODCon Keynote from Danny Kastner

I have to admit that I was none too impressed when it was announced that the guitar-playing contestant from The Apprentice--Danny Kastner--would be the keynote speaker at this year's TODCON (The Other Dreamweaver Conference). I knew that he ran a web-based marketing company--Popstick.com - but I had a hard time getting over my prejudices from his gig with The Donald.

I was dead wrong.

Danny gave a fascinating talk about the methods he advocates for his clients--creating marketing campaigns that are geared towards interactivity and community building. Along with his made-up-on-the-spot-song shtick (yes, he did that too) he also was dead on in the methods he described for marketing in these days of highly-interactive web sites. Some notes from his talk:

**He started by discussing how many companies almost get the idea of creating marketing campaigns based on the kinds of ineractivity and communication that people seek out on-line. Some are close, but too many start with a fresh idea and then revert back to old ways (i.e. 3 or 4 years old) methods for marketing. Simply put, an ad that takes you to something that's little more than the basic company website with no focus on interactivity, experience and community is an ineffective ad. It essentially uses the same advertising and marketing concepts that print and TV advertisements have always used, while ignoring the advantages and capabilities of on-line expereinces.

**He advocates defining a brand by its experience. In other words, to really create band awareness it's not enough to just get the name out. Brands that take advantage of the Web create customers who are advocates for your product and have a sense of comunity.

**Advertisements on line should lead ideally to a rich-media landing pad--a micro-site that features fun interactive content with the option to connect to other users of the brand.

**When comparing rich-media advertising and marketing to traditional TV advertising he notes that on-line ads have a huge advantage in that the content can be replaye on demand, can be shared with others, can collect viewer data, and allows for immediate delivery.

**An example of a micro-site (and his example of a designer air company was pretty funny) might include the ability to not only subscribe, but also create a profile, allow dialogue between customers and between customers and the company, and take advantage of things like blogs that can help keep your customers connected.

**He noted that this kind of marketing takes time to build. Unlike traditional ads where a company can make a big splash but then see interest tail off over time, rich-media micro sites take time to build interest, but then are able to sustain interest among customers.

**He stressed the importance of building communities and communication. Even when the communication might be critical of the company and its products, the way that the company responds to its customers in an open forum can go a long way towards building goodwill and actually increasing customer loyalty.

**He doesn't think much of the traditional "metrics" that are used to measure the success of on-line marketing. More important that page views and click-throughs is the building and sustainment of communities around brand loyalty. Short-term ROI isn't really applicable in on-line marketing where the real goal is to build communities.

**Finally, he says that the best way to spend marketing funds on-line is to invest in communities and customers. Interactivity is the hub for all of those efforts.

--------

So, instead of what I thought I might get--a little ego session about The Donald and Danny's appearance on The Apprentice, what we got was a funny and creative guy with some really thought-provoking comments on the direction of on-line marketing. Considering that most of the attendees here are independent web developers and designers it was a spot-on message for us to hear.

Posted: Apr 25, 05 | 1:04 pm |

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Sat Apr 23, 2005

Off to TODCon 2005

We'll be heading out the door tomorrow for TODCon, and if my well-laid plan of procrastinating to the very last minute before finishing my 3 presentations goes as expected I'll be working like a fiend to get everything ready for the balance of today and tomorrow morning. (There's some deep character flaw at work there, going way back to my college days when I would read The Lord of the Rings instead of preparing for exams. Sure, sure, I could have spent my time studying, but where's the excitement in that?)

So, today will be spent prepping files, reviewing my notes, and hammering some PowerPoints together so I can keep myself on track. Am I scared? Naaaaah. Just because I'll be giving presentations in front of the real experts in the field of web design with Macromedia products why should I worry?

Seriously, I love this conference and the chance it gives me to reconnect in person with lots of the people who I consider my close friends. I think this is the 6th iteration of TODCon, and will be the 4th that I've attended. Man, how did those years slip by so fast?

It will be great to see work buddies like Laurie, Stef, Ray, Bill, Flick, and Jim--most of the crew from Community MX as well as friends from my days spent laughing and learning with the good people in the Macromedia newsgroups. Murray and Angela and Joe and Dan are always great to talk to, and once again, learn more from. I bet we all have plenty to talk about. Not that there's any big news at the moment.

And of course there will be new friends to make and new faces to put to names and plenty of flat-out fun. What's always great about TODCon is how relaxed and personal the conference is. I expect to see lots of people sitting around with laptops open, digging in to design and code and layout questions that people have. The sessions are great of course, but it's the one-on-one and small group gatherings that take place between and after sessions where things are really interesting.

So, off I go. It's possible that I'll do some blogging from TODCon, but equally likely that I won't. Last time I did some live posting all sorts of strange fireworks--and I don't mean the image editor--went off. But ya' just never know. If the mood strikes me and the network connection is good I just may attempt to make some notes about the goings on. Or I just might enjoy myself, spend time with all the great people that will be in Vegas, and forget all about the blog for a few days.

In the meantime the weather is beautiful and a couple of hours on the boat this morning will help me clear my head and get ready for the final push to prepare my presentations. Oh yeah, and tonight Richard Thompson makes a rare concert appearance here in town, so we have to see that too.

Did I mention that I'm prone to procrastination?

Posted: Apr 23, 05 | 4:17 am |

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Fri Apr 22, 2005

Songs That Make Your 40-something Neighbor Boogie Down the Street

Yeah, I know. I look funny dancing down the street, combining my morning power walk with some funky (and I don't mean that in a good way) white guy dance moves. Yes, I see you looking at me and smiling. Or even shielding the innocent eyes of your children from the sight. But you know what? I don't care. When these songs come on the iPod my arms start swinging a little wider and I might even punch the air a few times. Just be thankful that you can't hear me singing.

A Change Would Do You Good (Sheryl Crow)
American Girl (Tom Petty)
All I Need (Matchbox Twenty)
Bathsheba Smiles (Richard Thompson)
Brown Evyed Girl (Van Morrison)
Brown Sugar (Stones)
Burning Down the House (Talking Heads)
Can't Keep It In (Cat Stevens)
Cooksferry Queen (Richard Thompson)
Doctor My Eyes (Jackson Brown)
Easy to Slip (Little Feat)
Elevation (U2)
Go Your Own Way (Fleetwood Mac)
Hold Back the Tears (Neil Young)
I Feel So Good (Richard Thompson)
I Will Not Go Quietly (Don Henley)
I'm No Angel (Allman Brothers)
I'm Not Sleeping (Counting Crows)
Keep Your Distance (Richard Thompson)
Laid a Highway (Tift Merritt)
Lawyers Guns and Money (Warren Zevon)
Long Cool Woman (Hollies)
Love Shack (B-52s)
Lucky Kid (Sheryl Crow)
Oh Atlanta (Little Feat)
Perfectly Good guitar (John Hiatt)
Pictures of You (The Cure)
She Runs Hot (Little Village)
Signed, Sealed, Delivered, I'm Yours (Stevie Wonder)
Smooth (Santana)
Solar Sex Panel (John Hiatt)
Something Big (Mick Fleetwood)
Something to Talk About (Bonnie Raitt)
Start Me Up (Stones)
The Wreck of the Barbie Ferrari (John Hiatt)

Consider yourself warned.

Posted: Apr 22, 05 | 4:26 am |

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Mon Apr 18, 2005

My Life as a Fictional Construct

Some of my writing of late has raised concerns in my Ladies Advisory Committee. My colleagues/friends/work buddies who keep an eye out for me. All of whom happen, not coincidentally, to be female. So I thought it might be good to explain that some of the things I write here are patently false. Fictional. Made up. Not true. In particular my attempts at humor in the Passes for Humor section are almost always embellished.

What can I say? I'm a Southerner with Irish antecedents. It's in my blood.

I'm reminded of the hilarious story my brother liked to tell about an altercation between two women at a Palm Beach restaurant. It was some years after he'd died that I realized that the entire scene was lifted from a movie. So, this penchant for stretching the truth to get a better story is probably genetic.

I take things that happen around me and to me as I pass through my days and nights and add a little here, snip a little there, and flat out make other stuff up. Hey, poetic license right?

The problem seems to be that I haven't been clear about what's really happening in my life and what's just shamelessly made up. That story about being distracted by college girls when I was trying to fish? Sorry. Made most of that up. And recently I wrote a little bit about flirting in the workplace, and tossed off a comment about "keeping it in your pants" by way of advice to a married guy who might be doing what he considers a little innocent flirting. Well. Seems that some of my friends were truly concerned that my wife would find out (like publishing on the Internet might get back to her) and that she'd be worried/angry/furious. Or that there was a real person at work that I was infatuated with. Something like that.

Well fret no more. The "flirting" cat is out of the bag and we had a good laugh over it.

The doctors expect there to be very little scar tissue.

See there? I made that part up.

Posted: Apr 18, 05 | 8:37 pm |

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The Business Side of the Adobe/Macromedia Merger

Macromedia, Adobe make peace for bigger fight: An excellent clear eyed look at the business side of the merger that has all of the web development world talking. According to Paul Festa and Martin LaMonica it's all about the struggle for the enterprise market (i.e. big business, big government units, big education clients and their equally big budgets) and how information will be delivered to their browsers in the future.

Now that I'm doing some work in this market I can certainly see the logic of this particular argument. With Microsoft's long-promised Longhorn release looming on the (ever-changing) horizon, the battle for how data will be displayed to consumers is just now heating up. Those news reports about smart refrigerators that know when you need milk? The idea that video may be streamed wirelessly to a handheld device via satellite? The technology that will allow you to be connected and able to receive data and web pages and connect to your home and office computer and share information with colleagues and get information about your child's grades on your cell phone, and....well, you get the idea.

Those aren't pipe dreams. People are working on those technologies right this very minute. The merger between Adobe and Macromedia brings two of the major players in this arena into one camp, with the Huns of Redmond circling outside their gates. Taken from that point of view, it only makes sense that Adobe and Macromedia join forces.

Posted: Apr 18, 05 | 8:31 pm |

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Adobe Consumes Macromedia

Adobe Acquires Macromedia: When you've invested as much time as I have in being a fan of a product or company, the reaction that you have to a change like this can be very personal and emotional. Is it silly to get so wrapped up in a company's product? If it is, there must be some inherent human reason that we do it since it happens all the time. After all, beyond the games themselves, isn't our fascination with sports merely an identification with a corporate entity? And the passion that we share with others around that identity is part of the fun as well. But today I feel like a Colts fan in Baltimore when he finds out that his team has abandoned him.

You'll have to forgive me for feeling a bit blown away by today's news that Macromedia will be no more. Consumed by Adobe in this merger, which in and of itself isn't a bad thing, losing its identity is something altogether.

I'd hate to count the hours that I've logged in the Macromedia forums over the last four years or so, or the time I've spent in betas, in working with the education marketing folks, and in helping other teachers develop or users of Macromedia software understand how to get things done. All that time spent has also led to the creation of great friendships, with Macromedia employees as well as other enthusiasts. Just like sports fans we enjoy the "game" of web and graphic design and have gathered together under the Macromedia banner as we learn and work together. Soon that banner will be no more.

It's going to take a while for me to internalize this. It's emotional, OK? Will Adobe Dreamweaver mean the same to me? Will Fireworks cease to exist. Will there be changes to the software that I enjoy using that will make it better? Worse? Will I have the same level of access to the company through its employees? How will this affect my writing that I do for pay? Those questions aren't answered in the corporate FAQ (PDF format) from Adobe, of course, but those, among many others, are the ones that I'm feeling all topsy-turvy over this morning.

Perhaps much good will come of this merger. One can hope. But for me the loss of identity is the hardest part to swallow at the moment. I'm hoping that there aren't too many other bitter pills to digest as this story unfolds.

Posted: Apr 18, 05 | 5:34 am |

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Mon Apr 11, 2005

The Way to a Woman's Heart? A New Purse

It's really amazing the many things that I don't know about women. Today for instance I learned that there is either a powerful biological or cultural imperative for women that revolves around the acquisition of a new purse. How could I not have known?

My journey of discovery started out sort of innocently. I was talking to some of the wonderful women I work with about our respective weekends. One of the ladies mentioned that she'd done some shopping, and I shared with them the fact that my wife also snuck in some time at the mall yesterday. And of course, wise-acre that I am, I also told them about how last night my wife wanted me to give her my opinion of the new purse she'd bought.

"Is it too big? Do you like this color?"

As I told my coworkers, there is very little of the male brain devoted to matters related to purses. As I recall, my response to my wife was something like, "Honey, I think your purse is great. But I'll be honest, it just doesn't register much with me one way or the other. Sorry."

The strangest thing happened in the retelling of my (supposedly) funny story. As soon as I mentioned that my wife had purchased a new purse, four sets of eyes lit up like girls spying the goodies under the tree on Christmas morning.

"Wow, a new purse. Is it a Coach?"

"Uh, no, I don't think so. That's an expensive one right?"

"Ooooohh. Coach. They have such wonderful things. Are you sure it's not a Coach?"

"No, I'm pretty sure it's not an expensive purse. That wouldn't be like her."

"Oh sure, that's what you think. Well, did she get it at a department store?"

"Ummm, were you not listening before? The part when I said that purses don't register much with me--or with most guys for that matter?"

"She probably got a department store brand then. What color was it?"

"See, I couldn't force myself to pay attention. That was really the point of the whole story here."

"No, you only think that was the point of the story. We know better."

Tucking my tail between my legs I beat my retreat, secure in the knowledge that once again I have no clue what makes women tick. All that excitement over a purse?

Now, a new rod and reel combo, that would be exciting.

Posted: Apr 11, 05 | 9:04 pm |

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Tiger Woods in the Deep South

When I saw the photos of Tiger Woods putting on the green jacket at Augusta Georgia I just had to wonder. Have the crackers who run that club and put on the Masters gotten over the fact that this boy who keeps winning is decidedly off white?

It makes me flash back to that great scene in Blazing Saddles when Clevon Little is riding into town and the town drunk is trying to let everyone know that the new sheriff is, well, let's just say the "N" word was used to great comic effect in that one.

Watching Tiger get introduced as the champion has just enough of that same quality that makes me chuckle. It's fun to see white folks who have lived with their entrenched prejudice for 'lo these many years getting a little fidgety when a man of color takes their prize.

Posted: Apr 11, 05 | 6:30 am |

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Never Work Without a Contract

Posted at my Community MX blog last week, some advice from the trenches: Never Work Without a Contract.

Posted: Apr 11, 05 | 6:27 am |

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On the Portal Horizon

I'm investigating portal "solutions" at the day job, and have been doing my best to stay up to date on trends in this area. It's not easy, since the very definition of what a portal is can be as hard to pin down as nailing Jello to the wall. Especially in the field of education where it seems that many of the major players have just now awakened to the idea that a customized information center for parents, students, teachers, and administrators might be something that would sell to schools.

As the rush is on to make those sales, Charlie Wood believes there is a Perfect Storm approaching for those selling portal design and services. He cites price erosion (by way of open source competition), commoditization (brought on by standards for portlet delivery) and technological disruption (RSS and other syndication models) as 3 forces that may dramatically shape the portal business model of the future.

I'm not 100% sure that all of this applies to schools and school districts, where the staff of programmers capable of tackling the chore of wiring together all the parts and pieces of an open source portal is bound to be severly limited. But if nothing else these talking points could be good ones if you're discussing this kind of application with vendors. "Really? How much? Well gee, I guess we could go with this open source package if you're firm on that price."

via Step Two.

Posted: Apr 11, 05 | 6:08 am |

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Fri Apr 08, 2005

Dear Mr. Real Man: Volume 2

Dear Mr. Real Man--

There is a woman where I work that has been flirting with me. She's smart, funny, and good looking, and I've found myself flirting back with her a little bit. OK, more than a little bit. It's all in good fun, and I'm totally devoted to my wife, so it's not like there's any hanky-panky going on.

Here's my question. Should I tell my wife about this? It's fun and innocent, so I don't think it would be any big deal if I told her. What do you think?

Curious Married Guy

Dear Dumb Ass...I mean Curious Married Guy--

Are you out of your ever-lovin' mind?

Let me ask you something. What do you expect the outcome to be if you tell your wife about your "innocent flirtation" with another woman? Do you think she'd chuck you on the arm like one of the guys and have a good laugh with you?

No, more likely she'd chuck you out the door on your behind, if not literally then at least figuratively. So my advice is nooooooooooooooooooooooooooooooooooooooooo!!!! Keep this to yourself. And keep it in your pants too, if you know what I mean.

R.M.

*******************

Dear Mr. Real Man--

My daughter is participating in a dance competition this weekend and I really hate the idea of being around all these little girls and their stage Moms and all the weirdness that goes on at these things. I mean, is this any place for a manly man to go? Can't I just let my wife take care of this? Going to a dance competition is the very last thing I want to do.

Reluctant Dance Dad

Dear Reluctant--

Real men have to do lots of things they don't like to do. Do you enjoy cutting the grass, cleaning the gutters, changing the oil, and catching lizards that have gotten into the house and sent your women into spasms of panic? No. But you do them anyway because that's what a real man does.

So yes, you should absolutely go to the dance competition and cheer on your daughter. So what if it's normally a place that a real man wouldn't be caught dead. It's not about you, it's about your girl. Go to the show, give her your support, and show her you love her by being there. Is it pleasant to be in a hotel ballroom with a gazillion girls and their clucking chattering moms? No way. But sometimes real men do things that are unpleasant because they're important.

R.M.

Posted: Apr 08, 05 | 4:58 pm |

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Wed Apr 06, 2005

Men Are Like Oranges, Women Are Like Onions

OK, let's forget all that Venus and Mars stuff and get down to the real deal. Men and women are fundamentally different, but the planetary analogy is fatally flawed. There's a better way to look at those fundamental differences. While apples and oranges may be the more common vernacular, it turns out that oranges and onions is closer to the way things are when comparing the sexes.

Let's talk about the guys first. Men are like oranges because we compartmentalize things. If you were to take a look at a man's psyche you'd find that we have four basic things on our minds--like an orange that has been sectioned into quarters. There's food, sex, work, and guy stuff. Fundamentally those are the four things that we think about. Guy stuff is a big category that might include things like sports, fishing, tools, explosions, gadgets and toys, and so forth. While it's true that some unusually complex men--say a Leonardo da Vinci--might have more than four compartments in their brains, for the most part men can get by just fine with only the basic four.

Case in point. Last week at work I'm visiting the facilities and note a coworker standing at the urinal talking on his cell phone. Typical guy behavior that. Since we can compartmentalize things whipping out a cell phone at the same time that you're whipping out another apparatus to make a call is not only natural, it's unremarkable. Not that women probably don't do the same sort of thing, but my guess would be that they would need to divulge to the person on the other end of the phone where they are and what they're doing while they make the call. A man would feel no compulsion whatsoever to confess that they're taking care of two kinds of business at once.

Now women on the other hand may compartmentalize things a bit, but they are much much more complex creatures than we men. To a woman things are wrapped up in relationships and how they all interact with each other. Like an onion there are layers upon layers, all wrapped around each other in a complex pattern of interconnectivity that no man can ever decipher.

Why, for instance, doesn't my wife like for me to go grocery shopping any more? For the first 8 years of my marriage it was my job to make the weekly grocery run. She hates grocery shopping, while I see it as a military campaign. Plan your attack, set your objectives, choose your route, and charge in. Simple.

But somewhere along the line it was decided that she wanted to take on the grocery task, ostensibly because I "spent too much". OK, sometimes I picked up the stray package of cookies or little treat that wasn't on the Approved Grocery List, but really, how much more did I spend? Not that much, but still she insisted. And for 10 plus years I accepted the story that the reason she had taken over the groceries task, despite the fact that she hated it and delayed shopping until we were begging her to bring home more food. It's a sad thing to see a husband and daughter staring into an empty refrigerator, let me tell you.

So recently I asked her why she persisted. "You hate grocery shopping. Isn't it worth the few extra dollars that I might spend so you don't have to do it?"

"Well", she says, "it's not just the expense. If I can put off grocery shopping there's always the chance that we might get to eat out a few more times. And that means less cooking and less clean up. So, it's a win-win for me. I put off a chore that I hate and in the bargain I get to go out to eat."

Huh. I never would have thought of it that way. Because to me it was about the compartments I had in my mind, but to my wife it was much more involved. Wheels within wheels, layers upon layers. The interrelationship between shopping and meals out and who has to empty the dishwasher. Complex relationships where actions and inactions have far-reaching results. An intertwining of ideas that no man would consider. Like an onion.

I'm not saying that my theory is perfect, but it's a start. Maybe here in my 47th year I'll finally start being able to really understand women.

Naaaah.

Posted: Apr 06, 05 | 9:20 pm |

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F For Assessment

F for Assessment: Edutopia, a free magazine published by the George Lucas Foundation, has an excellent article that discusses the failure of standardized testing to truly determine the outcomes that schools achieve.

For the last four decades, students' scores on standardized tests have increasingly been regarded as the most meaningful evidence for evaluating U.S. schools. Most Americans, indeed, believe students' standardized test performances are the only legitimate indicator of a school's instructional effectiveness. Yet, although test-based evaluations of schools seem to occur almost as often as fire drills, in most instances these evaluations are inaccurate. That's because the standardized tests employed are flat-out wrong.


This is just theory, right? Big idea things that don't have any impact at the local school level, right?

Wrong. Standardized testing has an increasing impact on how schools do business and how education funds are spent. Case in point. In Palm Beach County $975,000 was spent last year to bus 780 students away from the school that they would have attended by boundary under the provisions of NCLB, according to the Palm Beach Post. Nearly a million dollars, and almost entirely due to the poor results that a few schools recorded in last year's state standardized tests. If the current provisions of NCLB are kept in place that figure could easily swell to over $10 million next year.

Now this isn't to say that there aren't issues at the schools here that are affected. They are among our most challenging due to the high rate of poverty in the neighborhoods served by those schools along with other issues such as a preponderance of single-parent households. Is it fair to judge the school by a single set of standardized tests? Does shipping kids away from their home school improve the opportunities those kids will have? Those are just a few of the questions that need to be addressed here in our community. It's likely that schools where you are will be affected as well.

Posted: Apr 06, 05 | 8:26 pm |

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Tue Apr 05, 2005

How Big Can Apple Get?

Some interesting trivia and insights into the direction that Steve Jobs is taking Apple can be found in this month's copy of Fortune magazine. Or read the summary of the article at Jeff Powell's Nozce ti Ipsum bog. I never knew that Final Cut Pro started as a Macromedia product. Hmmmm. I'm betting that with the success of Flash video they're wishing they had held on to that one.

Posted: Apr 05, 05 | 6:43 am |

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Mon Apr 04, 2005

Relax. They're Only Standards.

Florida Asks to Relax NCLB Requirements: Forida's Education Secretary has sent an 8 page letter out to ask the Federal government to do the very thing that our state has always refused to do--modify the standards by which schools are judged. Ironic isn't it? Perhaps even more so since Florida's requested changes make perfect sense, and are the same things that school districts and educators here have been requesting for several years.

For someone looking in at education from the outside this must seem like some kind of bizarro world. Like those comics that I used to read as a kid (where Superman couldn't b bothered to shave) everything seems skewed just enough to make you wonder what the heck is going on. Shouldn't all this talk of standards be centered around what's best for the student? Isn't that what we're paying taxes for? To insure that our kids get a great education and have a bright future? And that the kids down the street that will be working as our doctors, policemen, and auto mechanics get the same?

Instead, this whole drive to standards has been infused by subterranean politics right from the start--a dirty little secret that many advocates of standards and school grading would just as soon not have the general population take notice of. For many of the policy makers in our state offices it's the failure of public schools that they're after. Their line of thinking is that public education ought to be replaced as much as possible with private, and even religious schools, that the parents would choose. If the school's grades are bad enough then we can shift funding away from them and into our charter and voucher programs. In essence, these people want to shut the doors of many public schools and completely change the way that children are educated in America.

And it's not as if that shouldn't be a topic of debate. Is our present structure meeting the needs of our kids? Should we in fact move away from the local school board model and replace many of our schools with boards run by parents and community leaders? Would our poorest and neediest students have better opportunities in a system such as that? Or in a school run by the local church or synagogue or mosque? How about schools with an Afro-centric focus? Or Latino? Or gay? Those are the kinds of schools that will develop once we move the massive amounts of money that currently go into our established school system but will flow to charters, semi-private and "faith based" schools. Is that what we want to do? Really, we should discuss it.

Instead the standards and voucher proponents cloak their real philosophies behind the guise of education "reform". What they are actually proposing is a radical change in the way that our children are educated. They ought to be responsible enough to stand up and be willing to debate these topics like responsible adults in the body politic, not hide your true intentions behind legalese, buzz words, and rhetoric.

In Florida we've asked for the federal government to modify the standards because we're not quite ready to have our education system gutted. The current law would mean that 90% of our schools would fail--even those that have been getting "A" grades from the state for years. With this would come requirements to bus kids all over Hell's half-acre to meet the requirements of the law. To shift massive amounts of money (which we don't have anyway) around in order to meet the requirements of NCLB. To begin, in other words, the tearing apart of our established education system.

Someone needs to ask our politicians and citizens if this is really what they thought they were getting.

Posted: Apr 04, 05 | 6:18 am |

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Fri Apr 01, 2005

It's Linkalicious Friday!

Maybe this will be a new feature. Who knows? At any rate I need to clean out all the posts that I've been keeping marked for later investigation, so here goes. In no particular order then, we have:

Guy Kawasaki, formerly of Apple, has his Top 10 Rules for Evangelism listed over at the brand autopsy blog. There are some excellent principles there for anyone trying to market a product, service, or new way of doing things where you work.

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chuqui is tackling the question of bloggers as journalists over at Teal Sunglasses. Since I had a somewhat spirited discussion on this topic with some coworkers of mine at Community MX, this has been on my mind a bit of late. I'm not sure I agree with his optimism that Congress and the traditional media and bloggers--as if they were one group or one group could even be formed to represent them--might somehow come to terms with how constitutional protection can be guaranteed for citizen journalists. Personally, I think we're already protected. In a nation where Nazis and Klu Klux Klan members can march in parades, where we can burn our own flag, and where we can freely say things like "Our President is a big doody head"--well, I think we can survive the onslaught of blogs.

Now, aren't all you conservative bloggers glad that we have the ACLU?

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From the Macromedia world, some posts of note:

New version of Contribute released

Geek Etiquette: From John Dowdell, who points to an blog that is mostly about that very thing. Interesting reading.

Lip Synching Tips for Flash: I really need to spend some more time playing with Flash. This looks like a fun project to tackle then try to teach.

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Wow, that was exciting wasn't it? Linkalicious even.




Posted: Apr 01, 05 | 4:47 am |

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